Where It All Began: Holistic Content
At the end of 2019, I had a sudden revelation. And a few years later I got the ball rolling:
We need to approach content in a holistic way.
Especially if you have the ambition to win with an omnichannel strategy.
From CEO to manager to developer to web editor; in an omnichannel strategy everyone has to speak the same language to the customer and with each other, through every channel. And, at the same time realise that everything is connected to everything else. Within that holistic connectivity, your customer does not want to connect to a channel but to your company. And they connect with your company because they’re interested in something that transcends your company, for example: healthier eating, comfortable travelling, listening to music, etc.
An omnichannel strategy without holistic content management is just a sum of channels. And that sum is reflected in the huge effort, time and money you’re wasting to deliver your content to all of those channels.
Why is content so important in an omnichannel strategy?
